About Lurkit

Lurkit is a fast-growing Swedish gaming tech company that connects studios, publishers and other brands with the right content creators worldwide.

The Lurkit team

Sam Niskanen

CEO

Tom Niskanen

CTO

Henrik Hansing

CPO

KM Troedsson

Investor

Kajsa Grafstöm

CFO

Our story

Lurkit began with a bold vision: to transform how games are marketed and played by bringing creators, developers, and publishers together through data-driven collaboration. Founded in Sweden in 2015, Lurkit was built on the belief that storytelling in gaming could be amplified by leveraging the voices of creators and the power of community.

As gaming became one of the most dynamic industries in the world, we recognized a gap: game studios needed a better way to connect with their players through content creators. With that insight, Lurkit was born to revolutionize how gaming ecosystems operate by empowering stakeholders with the tools and data they need to thrive.

Why we exist

Gaming is more than an industry—it’s a cultural force. At Lurkit, we believe in the power of creators to shape stories, build communities, and connect players with the games they love. Making these connections seamless and impactful is where we come in.

Our purpose is simple: to bridge the gap between the art of game creation and the vibrant content creator communities that bring those games to life. We’re here to help studios grow, creators shine, and players discover new adventures.

What we stand for

Collaboration: We foster authentic partnerships between game studios and creators that go beyond one-off campaigns, driving long-term value for both parties.
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Empowerment: We provide creators, studios, and publishers with data and tools that make it easier to share stories, reach audiences, and succeed together.
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Innovation: As the gaming industry evolves, we stay ahead by building solutions that make connecting and scaling effortless, so creators and developers can focus on their craft.

What drives us

At our core, Lurkit is driven by a passion for gaming, creativity, and community. We know that the future of gaming will be shaped by the collective power of creators and their audiences. This understanding fuels everything we do, from building meaningful relationships to scaling ideas that redefine how games are discovered and loved.

Where we’re headed

Lurkit is on a journey to become the backbone of the creator-driven gaming ecosystem. As more players turn to creators for recommendations and entertainment, and as developers seek to engage their audiences in more meaningful ways, we’re building the infrastructure to make those connections seamless and impactful.

We’re not just building tools; we’re shaping the future of gaming. Whether you’re a studio looking to tell your story, a creator growing your channel, or a player seeking your next great adventure, Lurkit is where it all comes together.