Paid Quests workflow

Simplify your content creator campaigns with a seamless, scalable process

Matchmaking

  • Connects companies with verified creators who meet specific campaign criteria
  • Ensures an optimal fit between content goals and creator reach/audience
  • Saves time with an efficient, automated matching system

Scalability & Control

  • Launch multiple quests to expand activation reach or enroll more creators into your existing quest
  • Maintain full control over budgets, creator approvals, and content requirements
  • Easily scale campaigns without compromising efficiency or quality

Reporting & Results

  • Provides detailed analytics to track the performance of each quest, down to granular creator level
  • Offers insights into engagement, impressions, ROI, and other important viewership KPIs
  • Helps companies optimize future campaigns with real-time data

You have full control

Launching a paid quest on Lurkit is an easy and intuitive process. Get started in no-time, with zero upfront fees

Create a paid Quest

  • Name the campaign: Simply name your quest. Make sure the title aligns with campaign goals and includes important keywords
  • Choose publishing window: Set start and end dates for your Quest to go live. If you prefer, you can also keep a quest always-on
  • Set campaign budget (Optional): Set your total campaign budget for each Quest in US dollars. Campaign budget is only visible to you
  • Set an embargo date: Inform and ensure content creators don't publish any content until the embargo date

Pay for performance not for efforts

Set your "Quest" requirements, make or receive offers and negotiate pricing

Reach the perfect audience with creators who match your game's style and players
Track progress and impact effortlessly through Lurkit's CRM and insights platform upon deal agreement
Pay only for measurable success and engagement from creators; justify your spendings with data

Set Quest requirements

  • Demographics: Choose which countries, regions and languages you want to target for your quest
  • Content platforms: Choose the eligible platforms for your quest. You can currently launch a Quest on Twitch, TikTok and YouTube
  • Minimum requirements: Set the minimum requirements a creator must meet on each platform to become eligible for your quest
  • Access and visibility: Choose which creators can see your quest on Lurkit. Keep the quest discoverable and allow all to see and apply, or keep it private and make it invite-only

...or invite creators to your Quests directly

Get started

Goals & Conversion

  • Quest completion goals: Set your deliverables, talking points and define clear goals for creators
  • Track conversions: Share your call to action (CTA) and target URL with creators to use in their chatbot messages or video descriptions
  • Quest information: Give your quest a description and fill it with your assets. This will help creators better understand your game, brand and goals
  • Import assets from Steam: Share your game's Steam ID or find it in the search box and let Lurkit fetch all relevant game information

Creator kit

  • Deliver keys and codes: Choose which codes should be distributed to the participant after a bid has been accepted
  • Types of codes: You can distribute any kind of game code through quests. From demo and player testing codes to full releases, DLCs and in-game items
  • Media kit: Upload your media kit and Lurkit will automatically distribute it to creators who're accepted to participate in the quest
  • Code manager: You can track of every game key and code you've distributed via Lurkit and ensure that no duplicates are given out
Paid Quest insights

Get in-depth performance reports of your Quests

All-in-one insights and analytics tool for identifying the right content creators for your quests and tracking campaign performance live

Monitor performance, impact and campaign success and prove ROI — All under one centralized platform
Case studies

The world's top gaming brands trust Lurkit

Success stories from our partners
See more case studies
Developer:
Bohemia Interactive
Publisher:
Bohemia Interactive
"Lurkit helped us immensely in how we could check each creator's activity and how frequently they were producing content and if said content were being received well.

We had so many people just asking and then once we dove into Lurkit's data, we were able to determine our ideal creators for each activation for DayZ Frostline DLC"
Scott Bowen
PR & Brand Manager for DayZ
Read case study
Developer:
Perfect Random
Publisher:
Perfect Random
"I don't know how we would have reached as many people without Lurkit. When I check the store page traffic, the majority of traffic is within Steam of course, that's just how Steam works, but to get over the threshold algorithmically you need outside traffic to trigger it. Lurkit was great for triggering Steam algorithms."
‍
Anton Albiin
Business Developer, Marketing and Design, Perfect Random
Read case study
Developer:
Starry Studio
Publisher:
NetEase Games
"Lurkit was our command center during Once Human's closed beta, Steam Next Fest and the full release. We onboarded thousands of creators super-fast.

"The TwitchCon party Lurkit organized also allowed us to connect with PirateSoftware and make him a Once Human player/streamer."
Sky Shows
Global Influencer Lead, Starry Studios
Read case study
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Read a few deep dives or kickstart your way to success and reach out to us directly
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Frequently Asked Questions
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