Some of the most popular brands trust Lurkit with their gaming adventures

Tap into the gaming audience and grow awareness with Lurkit

Lurkit boosts connection and collaboration with creators and grow your brand's presence in the gaming space322231
95%
of the brands continue working
with Lurkit after their first year
+77%
productivity increase among
brand and marketing teams
56%
faster paid and organic campaign
production

How brands can use Lurkit

Creator discovery and targeted partnerships

Find, reach and onboard creators who align with your brand's goals, values and target audience
Onboard them to your campaigns and creator program for long-lasting and meaningful collabs

Launch scalable creator campaigns lightning fast

Use Lurkit's all-in-one platform to launch both organic and paid campaigns with just a few clicks
Optimize and scale your campaigns for maximum impact depending on how they perform

In-house tech for data-driven and scalable collaborations

Track creator, community and campaign performances with industry-leading technology
Optimize and scale your campaigns with accurate data for best results while building a creator community
Creator programs

Increase the lifetime of your games

One-stop shop for game devs and publishers to build, grow and curate their community of creators throughout their games’ entire lifecycle

Keep creators engaged with updates, missions & rewards to maintain community interest, support DLC releases, and retain players long-term
View creator programs
Missions and rewards

Gamify long-tail success with creator missions

Design missions with specific KPIs such as views, hours streamed, or clicks generated. Or think outside the box and set game-specific unique missions
View missions and rewards
Marketing insights

In-house technology developed with game growth in mind

All-in-one insights and analytics tool for identifying the right content creators for game’s growth

Track game performance, competitor insights, creator impact, and campaign success—all in one centralized platform
View marketing insights
Case studies

The world's top gaming brands trust Lurkit

Success stories from our partners
See more case studies
Developer:
Bohemia Interactive
Publisher:
Bohemia Interactive
"Lurkit helped us immensely in how we could check each creator's activity and how frequently they were producing content and if said content were being received well.

We had so many people just asking and then once we dove into Lurkit's data, we were able to determine our ideal creators for each activation for DayZ Frostline DLC"

Scott Bowen
PR & Brand Manager for DayZ
Developer:
Perfect Random
Publisher:
Perfect Random
"I don't know how we would have reached as many people without Lurkit. When I check the store page traffic, the majority of traffic is within Steam of course, that's just how Steam works, but to get over the threshold algorithmically you need outside traffic to trigger it. Lurkit was great for triggering Steam algorithms."
Anton Albiin
Business Developer, Marketing and Design, Perfect Random
Developer:
Starry Studio
Publisher:
NetEase Games
"Lurkit was our command center during Once Human's closed beta, Steam Next Fest and the full release. We onboarded thousands of creators super-fast.

"The TwitchCon party Lurkit organized also allowed us to connect with PirateSoftware and make him a Once Human player/streamer."

Sky Shows
Global Influencer Lead, Starry Studios
Frequently Asked Questions