Discoverable: The campaign will be publicly available, allowing active Lurkit creators to apply for keys
Hidden: The campaign will only be visible to invited creators and through the unique campaign URL
Demos, closed and open beta tests: Use the code manager to build player test groups, launch closed/open betas and demos
Full releases: Distribute game keys to targeted creators to drive visibility and engagement during your game’s launch
Creator kit
Deliver keys and codes: Choose which codes should be distributed to the participant after a bid has been accepted
Types of codes: You can distribute any kind of game code through key campaigns. From demo and player testing codes to full releases, DLCs and in-game items
Media kit: Upload your media kit and Lurkit will automatically distribute it to creators who're accepted to participate in the quest
Code manager: You can track of every game key and code you've distributed via Lurkit and ensure that no duplicates are given out
Key campaign insights
Detailed performance reports for your key campaigns
All-in-one insights and analytics tool for identifying the right content creators for your key campaigns and tracking campaign performance live
Monitor performance, impact and campaign success and prove ROI — All under one centralized platform
"Lurkit helped us immensely in how we could check each creator's activity and how frequently they were producing content and if said content were being received well.
We had so many people just asking and then once we dove into Lurkit's data, we were able to determine our ideal creators for each activation for DayZ Frostline DLC"
"I don't know how we would have reached as many people without Lurkit. When I check the store page traffic, the majority of traffic is within Steam of course, that's just how Steam works, but to get over the threshold algorithmically you need outside traffic to trigger it. Lurkit was great for triggering Steam algorithms."
Anton Albiin Business Developer, Marketing and Design, Perfect Random
.png)
