LURKIT FOR INDIE STUDIOS

Boost game visibility with creators without a massive budget

Cutting-edge technology and human services to connect your game with the right creators, without breaking your budget

Some of the most popular indie studios trust Lurkit with their games

Discover, onboard and activate
the right creators with Lurkit

Lurkit helps you find creators with the right audience for your game and allows you to launch
organic and paid campaigns for the maximum impact
Top 50
At least 5 titles in the "Top 50 most played demos" in each Steam Next Fest to date
350k+
Lurkit creators claimed and activated 375k+ game codes in 2024 and counting
81%
Over 81% of the 375k+ key activations turned into submitted content

How indie studios can use Lurkit

Creator discovery and targeted partnerships

Find, reach and onboard creators who align with your game’s target audience and values
Activate them with organic and paid campaigns to maximize your game's reach and raise awareness

Put your demos and trailers on the map

Use Lurkit's all-in-one platform to put your trailers and demos in front of thousands of creators

Build legitimacy, boost visibility, track performance and grow your game effortlessly

Distribute thousands of keys and codes lightning fast

Deliver your keys to relevant creators instantly and get your game in front of the right players

Track "key to content" ratio and word-of-mouth impact of your key campaigns in real-time
Creator programs

Increase the lifetime of your games

One-stop shop for game devs and publishers to build, grow and curate their community of creators throughout their games’ entire lifecycle

Keep creators engaged with updates, missions & rewards to maintain community interest, support DLC releases, and retain players long-term
View creator programs
Missions and rewards

Gamify long-tail success with creator missions

Design missions with specific KPIs such as views, hours streamed, or clicks generated. Or think outside the box and set game-specific unique missions
View missions and rewards
Key campaigns

The largest platform for organic game coverage

Effortlessly distribute game keys, codes and assets to your target creators for maximum reach and impact, in just a few clicks
View key campaigns
Marketing insights

In-house technology developed with game growth in mind

All-in-one insights and analytics tool for identifying the right content creators for game’s growth

Track game performance, competitor insights, creator impact, and campaign success—all in one centralized platform
View marketing insights
Case studies

The world's top gaming brands trust Lurkit

Success stories from our partners
See more case studies
Developer:
Bohemia Interactive
Publisher:
Bohemia Interactive
"Lurkit helped us immensely in how we could check each creator's activity and how frequently they were producing content and if said content were being received well.

We had so many people just asking and then once we dove into Lurkit's data, we were able to determine our ideal creators for each activation for DayZ Frostline DLC"

Scott Bowen
PR & Brand Manager for DayZ
Developer:
Perfect Random
Publisher:
Perfect Random
"I don't know how we would have reached as many people without Lurkit. When I check the store page traffic, the majority of traffic is within Steam of course, that's just how Steam works, but to get over the threshold algorithmically you need outside traffic to trigger it. Lurkit was great for triggering Steam algorithms."
Anton Albiin
Business Developer, Marketing and Design, Perfect Random
Developer:
Starry Studio
Publisher:
NetEase Games
"Lurkit was our command center during Once Human's closed beta, Steam Next Fest and the full release. We onboarded thousands of creators super-fast.

"The TwitchCon party Lurkit organized also allowed us to connect with PirateSoftware and make him a Once Human player/streamer."

Sky Shows
Global Influencer Lead, Starry Studios
Frequently Asked Questions