The world’s leading game studios grow their games with Lurkit

Discover, onboard and activate  the right creators with Lurkit

Lurkit helps you find creators with the right audience for your game and allows you to launch
organic and paid campaigns for the maximum impact
100k+
Connect with a global network of content creators manually verified and approved by Lurkit
160+
Lurkit reaches every corner of the world and have made creators activations across 160+ countries
50+
Lurkit is partnered with top-tier talent agencies, connecting you to the biggest creators globally

How game studios can use Lurkit

Creator discovery and targeted partnerships

Find, reach and onboard creators who align with your game’s target audience and values

Activate them with campaigns, invite them to creator programs for long-term partnerships

Strategize and execute with Lurkit's expert team

Lurkit is the secret ingredient behind hundreds of successful titles of all scopes

Choose the assisted service and let Lurkit's battle-tested expert team handle the rest

In-house tech for data-driven and scalable collaborations

Track game, creator and campaign performances in real-time and gain actionable insights

Optimize and scale your campaigns with accurate data for best results and long-tail success
Creator programs

Increase the lifetime of your games

One-stop shop for game devs and publishers to build, grow and curate their community of creators throughout their games’ entire lifecycle

Keep creators engaged with updates, missions & rewards to maintain community interest, support DLC releases, and retain players long-term
View creator programs
Missions and rewards

Gamify long-tail success with creator missions

Design missions with specific KPIs such as views, hours streamed, and more — Or think outside the box and set game-specific unique missions
View missions and rewards
Key campaigns

The largest platform for organic game coverage

Effortlessly distribute game keys, codes and assets to your target creators for maximum reach and impact in just a few clicks
View key campaigns
Marketing insights

In-house technology developed with game growth in mind

All-in-one insights and analytics tool for identifying the right content creators for game’s growth

Track game performance, competitor insights, creator impact, and campaign success—all in one centralized platform
View marketing insights
Case studies

The world's top gaming brands trust Lurkit

Success stories from our partners
See more case studies
Developer:
Bohemia Interactive
Publisher:
Bohemia Interactive
"Lurkit helped us immensely in how we could check each creator's activity and how frequently they were producing content and if said content were being received well.

We had so many people just asking and then once we dove into Lurkit's data, we were able to determine our ideal creators for each activation for DayZ Frostline DLC"

Scott Bowen
PR & Brand Manager for DayZ
Developer:
Perfect Random
Publisher:
Perfect Random
"I don't know how we would have reached as many people without Lurkit. When I check the store page traffic, the majority of traffic is within Steam of course, that's just how Steam works, but to get over the threshold algorithmically you need outside traffic to trigger it. Lurkit was great for triggering Steam algorithms."
Anton Albiin
Business Developer, Marketing and Design, Perfect Random
Developer:
Starry Studio
Publisher:
NetEase Games
"Lurkit was our command center during Once Human's closed beta, Steam Next Fest and the full release. We onboarded thousands of creators super-fast.

"The TwitchCon party Lurkit organized also allowed us to connect with PirateSoftware and make him a Once Human player/streamer."

Sky Shows
Global Influencer Lead, Starry Studios
Frequently Asked Questions