SOLUTIONS > CREATOR PROGRAMS

Maximize game longevity with creators

Extend the lifespan of your games and brands through lasting
and meaningful creator partnerships

Build a community of creators

Creator programs can make a difference at every development stage
Build a loyal and genuine community with creators and drive user generated content for your titles

Pre-launch

  • Do player tests with creators
  • Launch closed betas
  • Gain valuable feedback
  • Put your game on the map

Launch

  • Boost visibility with creators
  • Do exclusive creator gameplays
  • Generate buzz with launch-day
    creator activations

Post-launch

  • Maintain player retention
  • Grow your community with events
  • Reactivate creators with long-tail
    exclusive opportunities
FeaturesActive programsInsightsMissions & rewardsGet started

Retain players long after game launch

Breathe life into your game with relevant, proven and manually verified creators

Build a Creator Program

  • Name the program : Simply name your program. Include the game title or the company name to make it easy to be found on web searches
  • Link program to game insights: Find your game in the search bar and connect it with Lurkit's analytics tool for performance tracking
  • Add your code of conduct: Creators will be required to read and accept your code of conduct when applying to the creator program
  • Appear in creator program lists: Lurkit will feature your creator program in its market place — Only applicable if the program is discoverable

Set your application requirements

  • Demographics: Choose which countries, regions and languages are eligible to join your program
  • Content platforms: Choose the eligible platforms for your program.
For YouTube, you can choose videos, shorts, and streams separately
  • Minimum requirements: Set the minimum requirements a creator must meet on each platform to become eligible for your program
  • Access and visibility: Choose which creators can see your creator program on Lurkit. Keep it invite only or allow all to see and apply

Instant or curated...

...or invite creators directly

Creator program access and visibility

  • Discoverable: The program will be publicly available, allowing active Lurkit creators to apply
  • Hidden: The program will only be visible to invited creators and through the unique campaign URL
  • Demos, closed and open beta tests: Keep the program hidden and use the code manager to deliver exclusive access to creators
  • Shortlists: Set up distinct creator groups within your program, allowing each group to access specific campaigns and tailored rewards

Application form

  • Questions: Set up a form of questions that creators need to answer when applying to your creator program
  • Question types: You can ask creators to give answers in single line, multi-line, single option or multi-option
  • List perks: List the cool perks applicants can get when they join your creator program
  • Detailed view: Track applicant status and answers they have given when they applied to join your program at will

Creator program - Features

Program setup

Landing page

Create a dedicated landing page for your Creator program

Custom URL

Use a custom URL for your landing page

Steam import

Import game media directly from Steam or upload files manually

User management

Import contacts

Import your existing contact lists to Lurkit with just a few clicks

CRM Functionality

Creator relation management - Add, remove, create lists and more

Create user lists

Creator tier system to manage large and small creators differently

Announcements

Communicate with all creators in your own announcement channel

Campaign management

Key distribution

Distribute game keys and codes to kick off your creator program

Multiple campaigns

Creators can join multiple campaigns at the same time

Invite creators

Invite creators  to join your creator campaigns and grow it rapidly

Data-driven setup

Use Lurkit's in-house developed analytic tools to launch campaigns

Missions and rewards management

Mission setups

Setup game or brand-specific missions to attract creators

Add perks

Add unique perks that creators can get only if they join your program

Auto rewards

Automatically reward creators for completed missions

Easy payouts

Easy payout system for completed paid collaborations

Merch giveaways

Create a merchandise giveaway system

Check out active creator programs

The First Berserker: Khazan Creator Program

About this program
Ready to be part of something legendary? Join The First Berserker: Khazan Content Creator Program and unlock exclusive perks as you share your journey through Khazan’s epic world!
Program Perks
• Game keys (standard or deluxe edition)
• Game press kit
• Promotion on official channels
• Early access to upcoming news
• More to be announced!

Steel Hunters Creator Program

About this program
Steel Hunters is a free-to-play mech-hero shooter from Wargaming, combining Battle Royale and Extraction mechanics. Players control powerful mechanical giants called Hunters in duo PvPvE battles, with extensive customization
Program Perks
• Exclusive access to private Discord and Q&A
• Exclusive access to in-game item drops and codes for giveaways
• Paid campaigns - for eligible creators
• Chance to be featured on our social media
• Paid campaigns - for eligible creators*

RContent Creator Program

About this program
Tackle, dribble, aim, and shoot – dive into the heart of the action from an immersive viewpoint. One Player Control! Observe the action, position yourself, execute perfectly; every decision matters, and relying on your teammates is essential to prevail.
Program Perks
• First to know the games progress
• Invitations to exclusive player testing
• Exclusive Discord access with the developers
• Exclusive perks post launch
• A unique football experience
• More to come!

Solasta II Partner Program

About this program
Do you love TTRPGs, D&D, Tactical RPGs or simply Solasta in general? Then you’ve come to the right place, adventurer! Interested in joining us in this grand adventure of polishing Solasta II into a shining gem and getting rewarded doing so? make sure to apply to our Partner Program!
Program Perks
• Free game keys
• Early exclusive/embargo access
• Access to Discord with developers
• Further rewards for your community
• More to be announced

Gray Zone Warfare Creator Program

About this program
Gray Zone Warfare is a tactical FPS set in an expansive MMO-style open world, where you align with a Private Military Company to navigate intense PvEvP and PvE encounters against human and AI adversaries.
Program Perks
• Chance to be included in the VIP program
• Gray Zone Warfare + Night Ops keys
• Exposure on our social media channels
• Gray Zone Warfare special asset pack
• Missions to test your PMC to earn glory
• More coming in the future!

Kinetic Games Partner Program

About this program
Are you a Phasmophobia player and content creator that is interested in becoming an official Partner? If your answer is yes, we've got some news for you...
Program Perks
• Early access to game content
• Access to official assets for your content
• Channel links in our Twitter bio
• Share your content on our Discord
• Access to the Partner Discord channels
• Direct access to the Kinetic Games team

Funcom Content Creator Program

About this program
We are Funcom, the game developers behind Conan Exiles, Metal: Hellsinger, and the upcoming Dune: Awakening, to name a few! Check out our Funcom Creator Program!
Program Perks
• Digital keys for games and DLCs
• Access to exclusive campaigns
• Priority access to closed Beta tests
• Revenue share program
• Social media promotion via official channels
• Media asset support

Hunt Showdown Creator Program

About this program
Welcome to the Hunt: Showdown 1896 Creator Program. We have created this program to open opportunities for passionate creators to grow alongside Hunt: Showdown 1896 - Join an exclusive community of creators!
Program Perks
• Game & DLC key campaigns
• Extra keys for giveaways
• Weekly and Monthly special missions
• Paid campaigns - for eligible creators
• Featuring on socials & community blogs
• Special creator assets and more!

Once Human Creator Program

About this program
Once Human is a multiplayer open-world survival game set in a strange, post-apocalyptic future. Unite with friends to fight monstrous enemies, uncover secret plots, compete for resources, and build your own territory.
Program Perks
• Exclusive Rewards for you and your fans
• Early access to new gameplay modes
• More exposure to your potential audience
• Direct communication with the dev team
• Get the latest materials in advance
• And much more!

Ready or Not Content Creator Program

About this program
Welcome to the Ready or Not Creator’s Program, where vigilance meets excellence in the heart of Los Sueños. As guardians of order, we seek individuals of exceptional skill and dedication
Program Perks
• Digital keys for Ready or Not
• Access to exclusive campaigns
• Social media promotion via official channels
• Access to private Organic & Paid campaigns
• Media asset support
• More to be announced soon!

Raw Fury Content Creator Program

About this program
Welcome to the Fellowship of the Furies! This program is aimed at bringing in fans of the Raw Fury titles. We will aim to build a community of Creators that love indie games as much as we do!
Program Perks
• Access to Raw Fury titles
• News/updates about upcoming titles
• Missions with rewards (including extra keys)
• Access to private Paid Quests
• Early embargo access for select upcoming titles

DayZ Content Creator Program

About this program
Embark on an unforgiving journey in DayZ's Frostline Expansion, set within the icy Sakhal archipelago, covering 83km² of winter wilderness. Face new challenges, manage the cold, and discover the beauty and peril of Sakhal
Program Perks
• Game & DLC key campaigns
• Early access to content showcases
• Exposure on our social media channels
• DayZ and DayZ Frostline asset pack
• Early access to special campaigns
• More coming in the future!

Sea of Thieves Creator Programme

About this program
Sea of Thieves offers the core pirate experience with sailing & exploring, fighting and plundering, riddle solving & treasure hunting – Everything you need to live the pirate life you’ve always dreamed about
Program Perks
• Free Ancient Coins with every major update
• Access to exclusive monthly Twitch Drops
• Plunder Pass each Season in advance
• Priority support queue
• Early preview of our roadmap
• Early access to promotional assets

Quantic Dream Creator Program

About this program
The video game studio & publisher behind HEAVY RAIN, Beyond: Two Souls, Detroit: Become Human & Star Wars Eclipse. Join the our Creator Program and unlock access to exclusive benefits for you and your community!
Program Perks
• Free keys for old Quantic Dream titles
• Access to the latest Quantic Dream games
• Access to exclusive Creators Discord
• Direct comms with Quantic Dream team
• Goodies and other collectibles
• More to be announced

The Fun Pimps Creator Program

About this program
We are the Fun Pimps, creators of the hit survival game 7 Days to Die with over 16 Million copies sold to date! Check out our TFP Creator Program to find out about exclusive campaigns and more!
Program Perks
• Keys for 7 Days to Die for you & community
• DLC keys for you & your community
• Creator only Discord
• Social media promotions
• Access to exclusive campaigns and missions
• More perks may be added in the future!

ARMA
Reforger Creator Program

About this program
Welcome to the ARMA Reforger Creator Program. Our goal is to showcase the rich, diverse, mil-sim sandbox of ARMA Reforger and to allow creators to share their thrilling experiences on the battlefield.
Program Perks
• Exclusive access to key campaigns
• Potential paid campaigns
• Weekly and Monthly special missions
• Paid campaigns - for eligible creators
• Featuring on socials & community blogs
• Special creator assets and more!

Play Together Against Cancer

About this program
Welcome to Play Together Against Cancer, initiated by the Swedish Cancer Society, also known as Cancerfonden. Your engagement will inspire your followers - Only together can we beat cancer!
Program Perks
• Rank-based stream borders
• Bracelets and stickers
• T-shirts, hoodies and other swags
• Cherry XTRFY mousepad, mouse, keyboard
• Featuring on our social channels
• Potential for more!

Conqureror's Blade Creator Program

About this program
Conqueror's Blade is a free-to-play tactical action MMO. Master the art of siege tactics, command medieval units, and conquer castles in massive online battles featuring units, heroes, armour, & maps inspired by real-world history
Program Perks
• Weekly and monthly special missions
• Paid campaign opportunities
• Direct contact with the dev team
• Conqueror's Blade asset pack with logos
• Featuring on socials & community blogs
• More coming soon!

Playsaurus Content Creator Program

About this program
Join the Playsaurus Creator Program! Get exclusive access to our latest games, special rewards, & collaboration opportunities. Share your creativity, grow your audience & connect with fellow gamers!
Program Perks
• Free game keys and in-game items
• Extra keys and in-game items for giveaways
• Early play testing and content chance
• Paid campaigns - (Coming soon)
• Be the first to hear about our news
• More to be announced!

Mighty Fungi Creator Program

About this program
The ultimate supplement for gamers. A nootropic powder mix that enhances your gaming experience by offering several health benefits crucial for prolonged and focused play
Program Perks
• Tackle missions to level up & unlock rewards
• Get exclusive gear from us
• Access to special perks as you progress
• Perks include; products, discount codes
• Get cash kick-back if eligible
• Access to products before market release
Creator program insights

Detailed performance reports for your creator program

All-in-one analytics tool for identifying the right content creators for your campaigns and tracking performance live

Monitor impact and program success and prove ROI — all under one centralized platform
View marketing insights
Missions and rewards

Gamify long-tail success with creator missions

Design missions with specific KPIs such as views, hours streamed, or clicks generated. Or think outside the box and set game-specific unique missions
View missions and rewards
Case studies

The world's top gaming brands trust Lurkit

Success stories from our partners
See more case studies
Developer:
Bohemia Interactive
Publisher:
Bohemia Interactive
"Lurkit helped us immensely in how we could check each creator's activity and how frequently they were producing content and if said content were being received well.

We had so many people just asking and then once we dove into Lurkit's data, we were able to determine our ideal creators for each activation for DayZ Frostline DLC"

Scott Bowen
PR & Brand Manager for DayZ
Developer:
Perfect Random
Publisher:
Perfect Random
"I don't know how we would have reached as many people without Lurkit. When I check the store page traffic, the majority of traffic is within Steam of course, that's just how Steam works, but to get over the threshold algorithmically you need outside traffic to trigger it. Lurkit was great for triggering Steam algorithms."
Anton Albiin
Business Developer, Marketing and Design, Perfect Random
Developer:
Starry Studio
Publisher:
NetEase Games
"Lurkit was our command center during Once Human's closed beta, Steam Next Fest and the full release. We onboarded thousands of creators super-fast.

"The TwitchCon party Lurkit organized also allowed us to connect with PirateSoftware and make him a Once Human player/streamer."

Sky Shows
Global Influencer Lead, Starry Studios
Frequently Asked Questions