LURKIT FOR PUBLISHERS

Where games connect with the right creators

Grow your entire portfolio of games with advanced tools designed for prospecting, onboarding & activating creators

The world’s leading game publishers grow their games with Lurkit

Launch paid and organic campaigns
faster with Lurkit

Lurkit boosts connection and collaboration with creators and accelerates campaign production
93%
of game marketers say Lurkit boosted game key distribution immensely
+77%
productivity increase among brand and marketing teams
56%
faster paid and organic campaign production

How publishers can use Lurkit

Centralized management for all games

Manage your entire portfolio of games under one master account, one technology
Simplify the process of tracking & optimizing marketing efforts across multiple titles

Increase the shelf life and value of your games

Incentivize long-term content creation, allowing creators to regularly engage with your games and updates
Keep your games in the spotlight & maintain player interest beyond launch with missions and rewards

In-house tech for data-driven & scalable collabs

Identify, onboard, and activate the right content creators for each game and content update
Track creator and campaign performances live. Optimize and scale campaigns with accurate data
Master AccountCreator programsMissions & RewardsKey campaignsPaid campaignsInsightsCase studiesGet started

One account to rule them all

Streamline creator marketing operations by managing your entire portfolio of games through a single Lurkit account
View master accounts
Creator programs

Increase the lifetime of your games

One-stop shop for game devs and publishers to build, grow and curate their community of creators throughout their games’ entire lifecycle

Keep creators engaged with updates, missions & rewards to maintain community interest, support DLC releases, and retain players long-term
View creator programs
Missions and rewards

Gamify long-tail success with creator missions

Design missions with specific KPIs such as views, hours streamed, and more. Or think outside the box and set game-specific unique missions
View missions and rewards
Key campaigns

The largest platform for organic game coverage

Effortlessly distribute game keys, codes and assets to your target creators for maximum reach and impact in just a few clicks
View key campaigns
Marketing insights

In-house technology developed with game growth in mind

All-in-one insights and analytics tool for identifying the right content creators for game’s growth

Track game performance, competitor insights, creator impact, and campaign success—all in one centralized platform
View marketing insights
Case studies

The world's top gaming brands trust Lurkit

Success stories from our partners
See more case studies
Developer:
Bohemia Interactive
Publisher:
Bohemia Interactive
"Lurkit helped us immensely in how we could check each creator's activity and how frequently they were producing content and if said content were being received well.

We had so many people just asking and then once we dove into Lurkit's data, we were able to determine our ideal creators for each activation for DayZ Frostline DLC"

Scott Bowen
PR & Brand Manager for DayZ
Developer:
Perfect Random
Publisher:
Perfect Random
"I don't know how we would have reached as many people without Lurkit. When I check the store page traffic, the majority of traffic is within Steam of course, that's just how Steam works, but to get over the threshold algorithmically you need outside traffic to trigger it. Lurkit was great for triggering Steam algorithms."
Anton Albiin
Business Developer, Marketing and Design, Perfect Random
Developer:
Starry Studio
Publisher:
NetEase Games
"Lurkit was our command center during Once Human's closed beta, Steam Next Fest and the full release. We onboarded thousands of creators super-fast.

"The TwitchCon party Lurkit organized also allowed us to connect with PirateSoftware and make him a Once Human player/streamer."

Sky Shows
Global Influencer Lead, Starry Studios
Frequently Asked Questions