Actual data-driven approach

Leave the guesswork and messy sheets behind. Adopt an actual data-driven approach with creators and video games in mind

Identify the right creators

Find and connect with the most relevant content creators based on genre, audience, and goals

Monitor competition

Keep an eye on how similar games are performing in the market and refine your own strategies

Measure creator impact

Identify top-performing creators and content types and focus resources on the most effective collaborations

Monitor everything

Track creators, games, and competitors across YouTube, Twitch, and TikTok—all in one powerful platform

Full overview

  • Most watched creators and games: See the most popular streamers and games, broken down into platforms, regions and languages
  • Peaks, lows and everything between: Set your filters for specific metrics, games, genres and demographics and get detailed views
  • Rising content creators: See which creators are gaining new followers, identify rising stars before they peak and get them onboard
  • New and popular games: See the new and popular games and identify new trends in the gaming and content creator spaces

Creator insights

  • Detailed search: Look up content creators based on games, genres, demographics, key metrics and more
  • Contextual data: Display insights based on only the selected games, genres or demographics
  • Prospect potentials: Create filters that allow you to prospect target creators who are yet to play your game
  • Show verified creators: Only get results for creators who're manually approved by Lurkit
  • Export detailed reports: Get in-depth performance reports based on your filters and selections

Find only the most relevant creators

Example: Show creators who have streamed GTA V for at least 8 hours in the last 7 days, with minimum 100 average CCV,
speaking Spanish, has at least 10k followers, are Twitch partners and verified by Lurkit

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Game insights

  • Compare games: Analyze the performance of multiple games side by side. Identify games gaining traction and where your game stands
  • Game performance: Access detailed performance metrics for each title, broken down into languages, days of the week and more
  • Creator impact: See how creators are impacting a game's success. See how they drive awareness and player acquisition for games
  • Audience Demographics: Gain insights into the age, location, and interests of players to tailor your own marketing efforts effectively

Put it all together

Insights and analytics are just the start. Use them with Lurkit's other creator solutions to get more done with less effort.

Key distribution

Distribute game keys and codes to kick off your creator program

Paid quests

Get creators to complete "quests" and pay when a quest is completed

Creator programs

Build a creator community and aim for long-tail success

Case studies

The world's top gaming brands trust Lurkit

Success stories from our partners
See more case studies
Developer:
Bohemia Interactive
Publisher:
Bohemia Interactive
"Lurkit helped us immensely in how we could check each creator's activity and how frequently they were producing content and if said content were being received well.

We had so many people just asking and then once we dove into Lurkit's data, we were able to determine our ideal creators for each activation for DayZ Frostline DLC"
Scott Bowen
PR & Brand Manager for DayZ
Read case study
Developer:
Perfect Random
Publisher:
Perfect Random
"I don't know how we would have reached as many people without Lurkit. When I check the store page traffic, the majority of traffic is within Steam of course, that's just how Steam works, but to get over the threshold algorithmically you need outside traffic to trigger it. Lurkit was great for triggering Steam algorithms."
‍
Anton Albiin
Business Developer, Marketing and Design, Perfect Random
Read case study
Developer:
Starry Studio
Publisher:
NetEase Games
"Lurkit was our command center during Once Human's closed beta, Steam Next Fest and the full release. We onboarded thousands of creators super-fast.

"The TwitchCon party Lurkit organized also allowed us to connect with PirateSoftware and make him a Once Human player/streamer."
Sky Shows
Global Influencer Lead, Starry Studios
Read case study
Get started easily
Read a few deep dives or kickstart your way to success and reach out to us directly
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Frequently Asked Questions
Can I import my existing creator lists to Lurkit?
How many games can I add as publisher?
Can I invite my team members to Lurkit?
How does Lurkit work for publishers
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Which social platforms are accessible with Lurkit?
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